We believe that fine confections can be just as moving as beautiful music and literature. Tou-Undo aims to add a color to life through finely-crafted sweets: most famously, our wedding sweets.
Our ancestor, the First Generation owner Ichijiro Fujino, established Toundo in 1877, the 10th year of the Meiji Period. Ichijiro, a katana handguard artisan at that time, was known as Ichijiro Kazariya under the vassal of the Matsudaira clan known as Lord Tomimasa Honda. Lord Honda, who loved wisterias (fuji), gave Ichijiro the name‘Fuji,’which is also the symbol on the family crest. From then on, he was known as Ichijiro Fujino. On March of 1902, the 35th year of the Meiji Period, a large fire had tremendously affected Fukui city. After overcoming hardships, he started working as a Japanese confection maker in Old Kyomachi (currently Terute), and focused on making sweets for a catering service.
The Second Generation owner, Yoshio Fujino, succeeded Toundo in 1945, the 9th year of the Taisho period, after training in Kyoto. But, because of the air raids in 1945, the 20th year of the Showa Period, the city of Fukui suffered an 84.8% loss in damages. On top of that, the final blow happened on June of 1948, when Fukui suffered a huge earthquake. During the restoration, the store moved to its current location, the old site of the Fukui post office. The phoenixes – Fukui and Toundo – that have overcome two tragedies have been continuing to progress ever since.
After the Third Generation owner, Giichi Fujino, finished his studies at Ecole de Patisserie de Tokio, he became the owner of Toundo in 1962, the 37th year of the Showa Period. Giichi started the Fukuwa-kai, a research society for up-and-coming confectioners in his hometown of Fukui, creating a place for them to study and create friendships. On December 1972, the 47th year of the Showa Period, the current facility was completed, and thanks to our loyal customers, we are about to celebrate our 140th anniversary.
We may only be a small boat drifting about a big river called time. We will also always be by Asuwagawa River, continuing to make the best confections from now on.